About All Recipes

What started with a single cookie recipe has grown organically to become the world’s largest food-focused social network with a community of 80 million home cooks consuming 3 billion pages annually of food inspiration across our 19 sites serving 24 countries in 12 languages. I invite you to join our one-of-a-kind community that inspires home cooking and celebrates the foods we make with friends, family, brands and followers. Calling all cooks!

Clever cooks

All Recipes is known for being one of the greatest resources for cooks, both professional and amateurs alike.

With the Clever Cooks program, All Recipes called for content from their community. They invited All Recipe members to submit their own videos sharing their favorite recipes and kitchen tips.

The result was an immersive and interactive experience unlike anything All Recipes had done before. Community Members loved to be spotlighted, and the community valued learning from each other.

This was a video-only implementation, and demostrates the power of User Generated Video content.