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Dare to Bare

 
 

Bare Snacks' VP of Marketing shares more about her experience with StoryBox

 

Results:

  • 1,200 stories submitted (92% directly on site, 8% through aggregation)

  • 44% increase in Facebook Fans in three months

  • 45% of all traffic came from people clicking on moments, generating stories that fans shared on their walls

  • 8 friends visited page per share

How they did it:

Dare to bare!

In their “#DareToBARE” campaign, Bare Snacks invited people to share the good, the honest, the funny, and the real moments on BareSnacks.com and their Facebook page where:

  • Customers could submit photos or videos of their own bare moment for a chance to win a trip Hawaii and many other great prizes

    • When somebody shared their BARE Moment with friends, the link drove directly to the app with that person’s story prominently featured

    • The photos displayed in the gallery were automatically varied based on story perfor- mance (likes, shares, completions., avg. view time, CTR, etc)

    • Viewers could vote for and share their favorite BARE Moment

  • Customers could also submit their BARE moment on Instagram, Twitter, and YouTube, and have their story automatically added to the gallery

 
 
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“StoryBox makes it easy for people to share their stories in just a few seconds, and simple for brands to make the best use of these stories. The interface made it easy to display, review, and approve content and use analytics to understand which stories are getting the highest level of engagement. The StoryBox team is highly receptive to feedback and al- ways looking for ways to improve their technology.”

           -- Kris Genovese, VP of Marketing