In December of 2011, Anheuser-Busch partnered with VideoGenie (now StoryBox) to launch a Facebook Application to audition a Bud Light Hotel correspondent. Contestants submitted thirty-second video clips in an “Ultimate Fan” format, showcasing why they were the ideal candidate for this killer role. The winner was selected to cover Super Bowl XLVI from the Bud Light Hotel, a 180-room renovated hotel in downtown Indianapolis. Not only would the winner star in a series of videos for AB InBev’s Facebook Page and YouTube Channel, but they would attend red carpet events, conduct celebrity interviews, and get behind-the-curtain views of Playboy and EA Sports parties at the hotel. The winner also received a salary for their tenure. The Bud Light team presented on this campaign at the 2012 SXSW conference and called it “the most effective User Generated Content campaign that Bud Light has ever run.”
In 2009 Tourism Queensland ran one of the most successful UGC Video contests of all time, receiving over 34,000 user generated videos from over 200 countries and an estimated $260M in earned media content. In order to create international awareness for the Islands of the Great Barrier Reef, Queensland Tourism & SapientNitro created “The Best Job in the World” campaign. People were invited to submit a 60-second video audition to be considered to be hired as a caretaker on Hamilton Island, a six-month position with an $150K AUD contract. Rather than spending money on ads, they posted the job in classifieds throughout the world. The campaign received international attention as over 46k news sites around the world covered this outrageous and first-of-a-kind campaign.