Super Bowl Correspondent Audition
- 25 super influencers who shared their entry with 1,000+ friends
- 2 minute average video view time
- 70% page traffic from organic sharing
- 8% increase in Facebook followers
How they did it:
ARE YOU OUR ULTIMATE FAN?
Bud Light did a casting call through StoryBox to find their ultimate fan. Customers could submit 60-second videos on Facebook and on the Bud Light website showcasing why they were Bud Light's ultimate fan.
The winner was flown to the Super Bowl, where they attended VIP events and reported on the ground to the Bud Light community.
OUTRAGEOUSLY ORIGINAL CONTENT
Bud Light fans did not disappoint. The videos were hilarious, engaging, and one-of-a-kind. Customers championed for the video, inviting friends and family to vote for their video to win.
"The Hotel Correspondent campaign is the most effective User Generated Content campaign that Bud Light has ever run."
-- Winston Wang, Global Director of Strategic Innovation, Anheuser-Busch InBev