Want to outrank the competition without spending a fortune?

It’s every small brands dream to outrank the big competition in their industry. But how can you possible compete against larger companies with fat budgets?

They’ve got more money.

More authority.

More backlinks.

MORE EVERYTHING.

BUT…

There is a loophole that happy SEOs have been exploiting for years. If you know what your looking for, you can create a nice competitive advantage marketing position that the big brands will absolutely ignore.

You just need to get smart with your keyword strategy.

Let’s dive in.

Here’s what you’ll learn:

1. Why Bigger Brands Leave The Big Gaps Wide Open
2. How Long-Tail Keywords Give You The Advantage
3. The 3-Step Process To Finding Ignored Keywords
4. Getting Real Traffic From Your Keyword Wins

Why Bigger Brands Leave The Big Gaps Wide Open

First off, let’s talk about something most people don’t realize…

Big brands care way too much about short keywords.

They want the traffic, so they chase phrases like “marketing services” or “running shoes.”

Who can blame them? Those are highly searched keywords with lots of monthly searches.

But that leaves everything else wide open.

Nearly 53% of all website traffic is from organic search. If big brands are spending all their money targeting broad terms, that leaves tons of search traffic going to longer, more niche keywords.

Small brands can snatch up a competitive advantage marketing position on these overlooked keywords. Tools like NJ Local Marketing help brands find real gaps in SEO competitors are ignoring.

Just imagine…

You could rank on Google above some big corporation for “best shoes” just by focusing on the right terms.

That’s your ticket to competitive advantage marketing right there.

How Long-Tail Keywords Give You The Advantage

Long-tail keywords. Love them or hate them you should be using them.

Long-tail keywords are super specific keyword phrases. Typically made up of 3-6 words. They have a ton of advantages.

Less Competition

Obvious but true. Smaller brands have a MUCH easier time ranking on page one for long tail keywords.

Higher Conversion Rates

Longer keywords have higher conversion rates. Site visitors who search long tail keywords know EXACTLY what they want.

Easier To Rank For

You don’t need crazy backlinks or decades of history to rank for long tail keywords.

But here’s the kicker…

Nearly 95% of all keywords receive 10 or less searches per month. Can you guess what most of those long tail keywords have in common?

Low Competition.

Big brands won’t waste time and money on keywords like that. That leaves all of those search queries wide open for you to dominate.

The 3-Step Process To Finding Ignored Keywords

Guess what? Finding long tail keywords is actually pretty simple.

All you need is Google.

Step 1: Google Autocomplete + “People Also Ask”

Take a broad keyword that you want to rank for. Type it into Google.

Look at the autocomplete terms that pop up. THESE ARE REAL KEYWORDS.

Scroll all the way down to “People Also Ask” and Related Searches. THESE ARE GOLDMINES.

Again… These are REAL queries that real people are typing into Google.

Now, let’s find the gaps the bigger brands aren’t filling…

Step 2: Find What The Competition Isn’t Covering

Take your target keyword and look at the current pages ranking on page 1.

Use a backlink and keyword analysis tool like Ahrefs or SEMRush to find their top pages.

Here’s the important part.

Don’t look at what keywords they’re ranking for. Look at the keywords THEY’RE MISSING.

Find gaps in their content. These are low hanging fruit your brand can capitalize on.

Step 3: Combine With Local And Specific Search Terms

Want to kill competition even faster?

Add geographic qualifiers to your keywords. Get super specific.

“Eco friendly packaging supplier in New Jersey” is FAR easier to rank for than just “packaging supplier.”

Competitive advantage marketing really shines when you combine ultra niche topics with searcher location intent. Big brands just don’t care about ranking for locally optimized content.

Getting Real Traffic From Your Keyword Wins

Finding keywords your competitors are ignoring is half the battle. Now it’s time to create content that ranks for those terms and drives traffic.

Step 1: Match Content To Search Intent

Every keyword has intent behind it. “How to start a landscaping business” is looking for directions, not sales pitches.

Ask what someone is ACTUALLY looking for when they search for that keyword. Write content that MATCHES that intent.

Answer the questions they’re asking. Educate your visitors. Make it easy to read.

Google rewards nice, useful content pages with rankings.

Step 2: Write For Humans

Notice the focus here wasn’t “format your content for SEO.”

If your content isn’t optimized for human readers, it sure isn’t going to be optimized for Google.

Keep paragraphs short. Maximum of 3 sentences.

Use headers. Bold words. Insert helpful images. Use as much white space as possible.

Make it look like a pleasant blog post to read. If your content is easy to read, you’ll rank better.

Step 3: Build Links To Your Best Content

Alright, the hard work is done. Content is live. But it still needs backlinks to push it up the rankings.

Which content should get links FIRST?

Following the steps above should give you several killer content pages targeted at low competition long tail keywords.

Those are the pages to focus on linking to first. Since they’re already close to ranking, they only need a few quality backlinks to jump onto page one.

Page one traffic = more backlinks. It’s a cycle. And once it starts, you’ve got something special.

To conclude:

Keyword strategy is the simplest form of competitive advantage marketing there is. It doesn’t matter if you have a big brand name or big budget. If you know where to look and how to create content, you can rank above anyone.

Let’s review…

• Big brands ignore long tail keywords with low competition.
• Long tail means easier ranking and higher conversions.
• You can quickly find keywords your competitors aren’t covering.
• Create content that matches search intent to win rankings.
• Link to long tail pages to start getting page one traffic.

The brands that come out on top don’t necessarily have the deepest pockets. They are the brands that adapt and invest time into finding opportunities where their competition isn’t looking.

Focus your keyword strategy and you’ll win the competitive advantage marketing game every time.