Customers have become more and more particular in what they expect from a brand’s marketing efforts; thus, marketing campaigns become more demanding in a technological sense. The infrastructure required to support a marketing campaign should be reliable. While a virtual VPS server might be enough for less demanding operations such as hosting a static website, it isn’t considered ideal for big marketing campaigns with anticipated high traffic volumes.

A stable speed, reliable uptime, advanced security, and personalized configuration are what businesses’ infrastructure requires to handle high traffic volumes (and what dedicated servers are ready to provide).

In this article, we will explore the benefits that dedicated servers offer for marketing campaigns that generate high traffic volumes.

What Do Marketing Campaigns Need?

A marketing campaign is considered high-traffic when it generates a surge in activity on a website or application that is higher than usual. It’s common for a single promotion to be able to gather interested people, who then generate high traffic volumes for the app or website.

It can happen after product launch, influencer collaborations, or sale periods.

And when there is high traffic, any previously minor setbacks in the website’s or app’s functioning can become a big problem.

For instance, you can suspect that the website is struggling to handle high traffic when webpages don’t load, server response time is slow, there’s an increase in the bounce rate, backend operations such as payments take a while to complete, or fail to do so.

Amidst a marketing campaign, interested visitors expect seamless responsiveness of the resource they have been redirected to. It means that they expect high loading speed, responsive navigation, fast operations, and minimal to no lags and errors — even if you’re running tools like an IG viewer. With high traffic, the availability of the website or social app should be priority number one. And this is what dedicated servers are here to provide.

Why Other Hosting Solutions Aren’t Ideal for Marketing Campaigns

The closest affordable competitor of dedicated servers is virtual private servers (VPS).

It’s true that for many businesses, virtual private servers represent a flexible and powerful enough hosting solution. They offer much better performance compared to shared hosting, customization options, and are scalable and affordable.

However, they also have limitations.

In high-traffic scenarios, this become evident and crucial.

Virtual private servers offer an environment where multiple people use the same machine, but have their isolated environments made possible through virtual partitioning.

In such a setup, the physical machine is still used by many people at the same time. Because of this, some of your virtually dedicated resources might be pulled towards another user that needs them right now — and when you have high traffic, it’s possible that you won’t be able to rely on the server power to handle requests efficiently. Therefore, using VPS hosting during marketing campaigns puts your reputation and sales at risk.

How Dedicated Servers Can Help Handle Traffic During Marketing Campaigns

Dedicated servers are considered a powerful and reliable hosting solution, and for marketing campaigns, they are indispensable.

A dedicated server offers its resources with complete exclusivity, including CPU, memory, and bandwidth, which means all its power is directed at handling high traffic volumes associated with marketing campaigns.

They can process a large number of requests that high traffic is associated by. Dedicated servers are also ready to handle unexpected spikes in traffic without compromising on performance and availability. Moreover, they offer a unique customization capacity that can be used to optimize the server’s:

• Performance
• Security
• Storage
• Speed
• User Experience

(Other hosting options based on VPS or shared servers cannot offer the same.)

E-commerce businesses especially benefit from using dedicated servers, since they are unlikely to cause downtime, which means that no sales will be lost, and the conversion rate will remain at its highest.

How to Choose the Right Dedicated Server for Your Campaign

Not all dedicated server solutions offer reliability and an abundance of resources.

Consider the complexity of your campaign and ensure that server capacity can match it. Look for parameters like the number of CPU cores, its speed, the amount of RAM, storage type (HDD, SSD, or NVMe), size, and bandwidth being on the higher end of the spectrum. 

You can also choose managed dedicated hosting (as defined by Rackspace here), which implies that the hosting provider will be the one doing server maintenance and troubleshooting. This is particularly useful if you want to focus all your efforts on marketing pursuits, and not on learning the technicalities of server management.