60+ Digital Marketing Side Hustles of 2024

60+ Digital Marketing Side Hustles of 2024

digital marketing side hustles

Let's say you have some online marketing skills under you're belt.

But you're looking to generate side income from home -- potentially through a side business, or some gig work (part time).

Here are my favorite untapped digital marketing side hustles you should look into:

1) Dropservicing

With this method, you're selling digital services (to clients) that you outsource to freelancers or agencies – instead of doing it yourself.

You act as the middleman between the client – who needs graphic design, content writing, etc. – and the freelancer/agency.

Let's say the freelancer charges you $100 to design a webpage. You'll then charge the client $150, which earns you a sweet profit. You can offer a wide range of services, without needing to be an expert in any specific skill.

Want the strategy for these side hustles?

We'll be releasing free guides / hacks / tutorials on all of them soon. Submit your email here:

2) Rank and Rent Local SEO

Rank and rent local SEO is a strategy where you create a website, optimize it to rank high in search engine results for local keywords, and then "rent out" the customers (leads) to local businesses. This approach is valuable because it drives targeted leads to the businesses that pay you for each lead. The key is to choose niches with high-enough demand and low competition to maximize your earnings.

3) Faceless YouTube Channel

This one's great for introverts – since you're producing videos that don't require revealing your identity or on-screen presence. You might create:

  • Tutorials
  • Animations
  • Narrations over stock footage
  • AI generated slideshow images

Many digital marketers like this one, because it keeps your privacy while allowing you to generate income through ad revenue, sponsorships, and affiliate marketing. Success depends on choosing the right niches and consistently producing high-quality content.

4) Fractional CMO

A fractional Chief Marketing Officer (CMO) serves as a part-time "head of marketing" for several small or mid-sized companies – who often cannot afford a full-time CMO.

As a fractional CMO, your job is to provide strategic marketing guidance, plan marketing efforts, and sometimes work with a small marketing team. If you already have significant marketing experience and you're looking to leverage expertise across multiple businesses, you can often make between $60-300/hour.

marketing consultant gig

5) Digital Marketing Consultant

With this gig, your job is basically to review a company's online marketing strategies and suggest ways to make them better. You peek into their data, help them with new marketing trends, consult on their campaigns, and sometimes help them use digital tools to boost their online marketing.

It’s not enough to just know a bit about SEO or how to post on social media. You really need a solid understanding of SEO, content marketing, social media , email marketing, and how to analyze data. You're providing specific, tactical advice that directly boosts performance. Essentially, you’re using your skills to help a less-skilled company get a better ROI on their marketing.

6) Email Copywriting Side Hustle

With email copywriting, you only focus on compelling promotional & informational content for email campaigns (you don't have to design emails, or manage the account). You're tracked on opens and clicks, in order to drive conversions.

It requires a good grasp of persuasive writing and segmentation strategies to tailor content for different audiences. This digital marketing side hustle can be applied for almost any company sending emails to their customers – across all industries and niches.

7) Trend Hopping

Trend hopping involves capitalizing on new marketing and/or consumer trends, right as they become mainstream. You'll typically monitor keyword search volumes, use spy tools and pay attention on social media.

Maybe you see a new type of supplement trending fast. Maybe it's a new type of skill that companies want a freelancer for. The list goes on.

The key to success in this hustle is staying ahead of the curve, being adaptable, and always being ready to pounce on a new trend once it arrives.

8) Google Ads & PPC Management

Unlike social media marketing, Google Ads and PPC advertising can sometimes be considered "easier" -- due to the inbound nature of Google/PPC ads. In other words, you're scooping up demand, instead of trying to sell customers on something new. Conversion rates are typically higher.

Plus, you don't have to deal with the image/video creative part of the ad. With Google/PPC, you're often dealing with text, and sometimes 1 image.

Skilled PPC managers need to use keyword research, ad copywriting, and analytics to refine campaigns and improve results continuously. It's less energy-intensive, and more "sit back, read the data and make a small number of decisions" type of role.

side hustle for online marketers

9) Digital Info Products/Courses

If you have a ton of knowledge about something... why not package that into an ebook, a video tutorial, or even a full-blown online course? This side hustle is all about finding a niche you're an expert in where people are actually looking to learn.

You'll need to be pretty good at creating content that hooks and educates, and a little tech-savvy to get your digital goods out there on the web. If you can market your stuff well, there's serious cash in teaching others online.

10) AI Content Distribution

Create 1 piece of content, and post across multiple places online (such as YouTube, Instagram, TikTok, etc).

This can be incredibly efficient, because you create 1 piece of content that helps you grow & drive traffic from multiple platforms.

For example -- maybe you create a social media post. Then use AI to expand it into an email. Then expand more into an SEO blog post. Then use a text-to-video AI to convert into a short form & long form video, This side hustle can work incredibly well for digital marketing.

11) Buy & Monetize Powerful Domains

Ever thought about the real estate... but for the internet? Buying and monetizing domains is kind of like that. You snag domain names that have potential commercial appeal, then either build them into something profitable or flip them for a profit.

You need:

  • A good eye for trends and keywords
  • A bit of SEO knowledge
  • Maybe some basic website building skills (or just hire a freelancer)

Whether it's affiliate marketing, ads, or selling the domains, there’s money to be made if you play your cards right.

12) TikTok Affiliate Marketing

TikTok can be a goldmine for affiliate marketers. If you can create videos with a good hook and smoothly plug products, you could earn commissions on any sales made through your links. But here’s the catch: you need to really get your audience.

The magic happens when you're subtle enough not to disrupt the entertainment but persuasive enough to get those clicks. Plus, having a solid follower count definitely helps.

Want the strategy for these side hustles?

We'll be releasing free guides / hacks / tutorials on all of them soon. Submit your email here:

Remaining List of Digital Marketing Side Hustles:

13) Social Media Manager -- Manage social media accounts for businesses, creating content, scheduling posts, and engaging with followers to grow their online presence.

14) Content Creator -- Produce engaging blog posts, articles, or videos for websites and social media platforms to attract and retain an audience. Companies will often pay you directly, or you can even generate commissions for referring customers.

15) Technical SEO Specialist -- Optimize websites to improve their search engine rankings through on-page optimization and improving website architecture.

16) Email Deliverability Expert -- Companies are often landing in the spam, junk and promotional inbox. Your job is to improve engagement and inbox health, in order to land in the primary inbox more. This significantly boosts email marketing performance.

17) Brand Strategist -- Design and create the brand name, identity, logo, colors & meaning behind a new startup (or come in and revamp it for an already-existing company).

18) Amazon Ads Specialist -- Create & manage pay-per-click advertising campaigns on Amazon to drive targeted traffic to product listings. This is a bit different than standard PPC advertising, as Amazon has its own unique strategies and configurations you'll need to optimize for.

19) Graphic Designer -- Design visually appealing graphics for social media, websites, and marketing materials to enhance brand identity.

20) YouTube Channel Manager -- Manage a YouTube channel, create & optimize videos for search engines, and engage with subscribers to grow the channel.

21) Podcast Producer -- Produce & market podcasts, which handles everything from recording and editing to promoting episodes on social media and other platforms.

22) Online Course Creator -- Develop and market online courses on platforms like Udemy or Teachable, sharing your expertise in digital marketing or other topics.

23) Influencer Marketing Coordinator -- Connect brands with social media influencers to promote products or services through sponsored content.

24) Webinar Host -- Host and market webinars, providing valuable content to attendees & generating leads for your business or clients.

25) Copywriter -- Write compelling copy for websites, ads, and marketing materials to persuade & convert readers into customers. This is NOT content writing -- it's a core marketing skill that involves understanding the target audience and crafting messages that resonate with them. You might also need to optimize copy for search engines to drive organic traffic.

26) Virtual Event Planner -- Plan and promote virtual events, such as conferences or workshops, using digital marketing strategies to attract attendees.

27) Social Media Consultant -- Offer consulting services to businesses, helping them develop effective social media strategies and improve their online presence. Not as much implementation, but more advice & guidance.

28) Digital Marketing Coach -- Provide one-on-one coaching to individuals or small businesses, teaching them digital marketing skills and strategies.

29) Online Community Manager -- Manage online communities, such as Facebook groups or forums, fostering engagement and growth.

30) E-commerce Store Owner -- Start and market your own online store, using digital marketing tactics to drive traffic & sales. This includes setting up the store, sourcing products, and managing inventory. E-commerce owners also use tools like SEO, PPC, and social media marketing to attract customers & boost sales -- beyond just knowing how to run & manage a supply chain.

31) Landing Page Designer -- Create high-converting landing pages for businesses to capture leads and drive sales.

32) Market Research Analyst -- Conduct market research & analyze data to help businesses make informed marketing decisions.

33) Social Media Influencer -- Build a personal brand on social media, partnering with brands to promote their products or services through sponsored posts.

34) Freelance Digital Marketer -- Offer a range of digital marketing services to clients, such as SEO, social media management, and email marketing.

35) Ad Copy Tester -- Create & test different versions of ad copy to determine which ones perform best in driving conversions.

36) Video Marketer -- Create and market videos for businesses, using platforms like YouTube and social media to reach a wider audience. Video marketers develop content strategies, optimize videos for SEO, and analyze performance metrics -- a mix of both advertising & search engine skills, centered around boosting video performance and visibility.

37) Brand Ambassador -- Promote a brand's products or services through your social media channels, events, and personal network.

38) SEO Copywriter -- Write SEO-optimized content for websites, blogs, and articles to improve their search engine rankings.

39) Influencer Network Manager -- You're in charge of managing a network of influencers, coordinating campaigns & ensuring successful collabs with brands. This involves identifying suitable influencers, negotiating terms, and overseeing content creation. Managers also track campaign metrics to assess ROI and adjust strategies accordingly.

40) Digital Product Creator -- Develop & market digital products, such as eBooks, templates, or software, leveraging your digital marketing skills.

41) Sales Funnel Builder -- Create & optimize sales funnels for businesses to guide potential customers through the buying process. This includes designing landing pages, creating email sequences, and setting up automated workflows. Sales funnel builders also analyze funnel performance to identify bottlenecks & improve conversion rates.

42) Website Auditor -- Conduct website audits to identify areas for improvement in SEO, user experience, and conversion optimization.

43) Analytics Expert -- Analyze website & marketing data to provide insights and recommendations for improving performance.

44) Ad Campaign Manager -- Manage & optimize ad campaigns across various platforms, such as Google Ads, Facebook Ads, and Instagram Ads.

45) Online Reputation Manager -- How would you feel about monitoring & managing a business's online reputation, responding to reviews & maintaining a positive image? This role includes crafting responses to negative feedback, engaging with satisfied customers, and monitoring social media mentions. Reputation managers also implement strategies to improve the overall perception of the brand online.

46) Social Media Advertiser -- Create & manage paid social media campaigns to drive traffic, leads, and sales for businesses. You're constantly targeting specific demographics, creating compelling ad creatives, and monitoring campaign performance.

47) Conversion Rate Optimizer -- Analyze and optimize websites and landing pages to increase their conversion rates.

48) Chatbot Developer -- Create and implement chatbots for websites and social media to improve customer service and engagement.

49) Digital PR Specialist -- Conduct digital PR campaigns to increase a business's online visibility & reputation through media coverage and backlinks.

50) Freelance Writer -- Write articles, blog posts, and other content for websites and publications, focusing on digital marketing topics.

51) App Marketer -- Promote mobile apps through various digital marketing channels to increase downloads and user engagement. App marketers create strategies to enhance app visibility in app stores (ASO) and run paid campaigns on platforms like Google Ads and social media. They also analyze user data to optimize marketing efforts & improve app retention rates.

52) Newsletter Creator -- Design and distribute newsletters for businesses, keeping their audience informed and engaged.

53) Crowdfunding Consultant -- Help businesses plan & execute successful crowdfunding campaigns, using digital marketing strategies to reach their funding goals.

54) UX Designer -- Design user-friendly websites and apps, focusing on improving the user experience to drive engagement & conversions. You'll need a deep understanding of user behavior and design principles to create intuitive interfaces. UX designers also conduct usability testing to identify and address any issues.

55) TikTok Content Creator -- Create and market engaging TikTok videos, leveraging the platform's popularity to reach a broad audience.

56) Influencer Agency Owner -- Start an agency that connects brands with influencers, managing campaigns & ensuring successful collaborations.

57) Pinterest Marketer -- Optimize & promote content on Pinterest, driving traffic & sales through the platform's visual search engine.

58) LinkedIn Marketer -- Use LinkedIn to promote content, generate leads, and build professional relationships for businesses. You'll create and share valuable content, engage with industry professionals, and leverage LinkedIn's advertising tools. LinkedIn marketers also analyze campaign performance to refine strategies & achieve better results.

59) E-book Author -- Write and market e-books on digital marketing topics, sharing your expertise and generating passive income.

60) Affiliate Program Manager -- Manage affiliate programs for businesses, recruiting affiliates and optimizing campaigns to drive sales.

61) Freelance Graphic Designer -- Create visually appealing graphics for digital marketing campaigns, enhancing brand identity & engagement. Ranges from social media to websites to emails and more.

62) Digital Nomad Marketer -- Travel the world while offering digital marketing services remotely, leveraging the flexibility of the digital marketing industry to explore new places.