50+ Email Blast Statistics for 2024 (Data & Research)

50+ Email Blast Statistics for 2024 (Data & Research)

Published On: May 27, 2024
email facts and data

Email blasts, also known as email campaigns (involving 1 email “blasted” out to a large list of recipients), remain a powerful tool for businesses to connect with their audience and drive results.

This webpage compiles over 50 key email blast statistics that provide insights into the effectiveness and trends of email marketing. We’ll cover B2B, B2C, mobile devices, KPIs and trends.

Key Email Blast Statistics

  1. Email blasts are a top marketing channel: 47% of marketers say email is their most successful marketing channel, followed by social media marketing (39%), SEO (33%), and content marketing (33%). [1]
  2. High ROI for email blasts: Email marketing generates an average return of $42 for every $1 spent, making it one of the most cost-effective marketing channels. [2]
  3. Widespread adoption: 73% of B2B marketers use email newsletters as part of their content marketing strategy. [3]
  4. Preference for email communication: 60% of consumers prefer to be contacted by brands through email. [4]
  5. Frequent email checking: 88% of email users check their inbox multiple times a day. [5]
  6. Global email usage: There are approximately 4 billion daily email users, expected to grow to 4.6 billion by 2025. [1]
  7. Daily email volume: More than 347 billion emails are sent and received each day. [1]

These statistics highlight the sheer reach and potential of email blasts, making them a critical component of any modern marketing strategy. With such a vast audience and high ROI, businesses simply cannot afford to overlook this powerful channel.

email KPIs dashboard

Creating Positive Impacts on Email Blasts

  1. Personalization: Emails with personalized subject lines have a 26% higher open rate. [1]
  2. Segmentation effectiveness: Segmented email campaigns drive 30% more opens and 50% more click-throughs than unsegmented ones. [9]
  3. Automation advantages: Automated emails generate 320% more revenue compared to non-automated emails. [10]
  4. Content distribution: 93% of B2B marketers use emails for distributing their content. [11]
  5. Lead generation: 67% of B2B buyers prefer that people contact them via email. [12]

The benefits of email blasts are clear – personalization, segmentation, and automation can significantly boost engagement, lead generation, and ultimately, revenue. It’s no wonder that so many businesses rely on email as a primary content distribution channel, especially in the B2B space.

What Businesses Think of Email Blasts

  1. Retention and acquisition: 81% of small and medium business professionals believe that email marketing increases customer retention and helps acquire customers. [13]
  2. Preferred communication channel: 72% of consumers prefer email as the main channel of communication from brands. [14]
  3. Learning about customers: 38% of active users want emails to include product ratings, and 35% want to see offers based on past purchases. [15]

From a business standpoint, email blasts are seen as a valuable tool for customer retention, acquisition, and gaining insights into customer preferences. By leveraging the power of email, businesses can not only maintain strong relationships with existing customers but also attract new ones while tailoring their offerings to better meet customer needs.

Mobile Optimization for Email

  1. Mobile email opens: 81% of small and medium businesses rely on email as their primary customer acquisition channel. [21]
  2. Responsive design impact: Responsive email design may increase mobile click rates by up to 15%. [17]
  3. Mobile-friendly prioritization: 57% of marketers stated that they’re planning to apply mobile-friendly design in their email campaigns. [17]

As the world becomes increasingly mobile-centric, it’s crucial for businesses to optimize their email blasts for mobile devices. With a significant portion of emails being opened on smartphones and tablets, failing to prioritize mobile optimization could result in a subpar user experience and missed opportunities for engagement.

Engagement with Email Blasts

  1. Frequency preferences: 61% of subscribers/customers would like to receive promotional emails every week, 38% – more frequently. [19]
  2. Reasons for opening: 63% of people open an email to find discounts, 33% check-in with consumers, and 28% for business updates. [20]
  3. Conversion actions: The three most common actions after reading an interesting marketing email are making an online purchase (27.1%), visiting a company’s website (26.2%), and making a purchase at a retail store (21.6%). [20]

Understanding what drives engagement with email blasts is key to crafting effective campaigns. By catering to subscriber preferences for frequency and content, and providing compelling calls-to-action, businesses can increase the likelihood of conversions and drive tangible results.

Hyper-Specific Email Blast Statistics

  1. Email marketing revenue: Email marketing revenue is estimated to reach almost $11 billion by the end of year. [14]
  2. Email budget increases: 37% of brands are increasing their email budget. [14]
  3. Email engagement: 77% of marketers have seen an increase in email engagement over the last 12 months. [14]
  4. Testing and ROI: Testing your emails leads to higher ROI. [4]
  5. Email marketing usage: Email marketing is used by 31% of marketers. [14]
  6. Effective strategies: The most effective strategies for email marketing campaigns are subscriber segmentation (78%), message personalization (72%), and email automation campaigns (71%). [14]
  7. Multimedia elements: Emails with multimedia elements or formats with images and/or videos have the highest performance. [4]
  8. Best time to send: The best time to send a marketing email is 9:00 AM – 12 PM EST, then 12:01 PM – 3 PM EST. The worst is 1 AM – 3 AM EST. [6]
  9. Email frequency: 22% of marketers send marketing emails 2-3 per day, and 21% send daily emails. 12% send a weekly email. [14]
  10. Email metrics: Most marketers determine the frequency of their email send based on past email engagement data. [4]
  11. Critical to business success: 87% of brands say that email marketing is very critical to business success. [14]
  12. Best days to send: Tuesdays are the best days to send an email for the highest performance, Sundays are the worst. [6]
  13. Privacy protection impact: Most marketers say Apple’s Privacy Protection feature has not impacted the accuracy of the email marketing metrics they track. [14]

These general statistics provide valuable insights into the current state of email marketing, including revenue projections, budget trends, and best practices for effective campaigns. It’s clear that businesses are increasingly recognizing the value of email marketing and investing in strategies that drive engagement and ROI.

B2B Email Marketing Statistics

  1. Email engagement tracking: 83% of B2B marketers use email engagement to track content performance. [5]
  2. Impactful channel: Half of US B2B marketers say that email marketing is the channel that has the biggest impact on their multichannel strategy. [13]
  3. AI in email marketing: Content personalization was used by 50% of marketers in recent years, making it the No. 1 application of AI among email marketers. [6]
  4. Email marketing spend: US marketers spent $629.9 million on email advertising each year. [20]
  5. Email budget increases: 62% of US B2B and B2C marketers increased their email marketing budget in recent years. [20]
  6. Email for communication: 43% of US B2B marketers believe email is the marketing channel that contributes most to achieving top-of-funnel goals. [20]

In the B2B space, email marketing is seen as a critical component of multichannel strategies, with businesses investing heavily in personalization, AI, and tracking engagement to drive content performance and top-of-funnel goals.

B2C Email Marketing Statistics

  1. Email for ecommerce: 81% of small and medium businesses rely on email as their primary customer acquisition channel. [21]
  2. Discount offers: Over half (51%) of US digital shoppers most prefer to receive discount offers by email. [17]
  3. Email for customer communication: B2C marketers rely on email to communicate with existing and potential customers. [22]
  4. Email for promotions: Email is effective for discount and promotional offers. [18]
  5. Coupons: 48% of millennials prefer coupons sent to them via email instead of mobile app and SMS. [7]

In the B2C realm, email blasts are particularly valuable for ecommerce businesses, serving as a primary channel for transactional communications, promotional offers, and customer retention efforts.

Email Marketing Trends

  1. Data protection and privacy: 64% of online consumers have quit doing business or working with an organization for asking for too much personal information. [2]
  2. Focus on data protection: 86% of consumers believe companies and organizations collect more information than needed. [2]
  3. Less focus on open rates: Apple’s Mail Privacy Protection (MPP) stops senders from using invisible pixels to collect information about a user, making open rates less reliable. [2]
  4. Niche content: HubSpot has started experimenting with newsletters focusing on specific niches within their content. [2]
  5. Email automation: 63% of marketing professionals named email automation as the top marketing trend included in their plans. [8]
  6. Email conversion rates: Ecommerce email conversion rates have dropped dramatically since more marketers began using automated email marketing. [8]
  7. Email engagement: Increased engagement with email was a top priority for most US marketers surveyed. [8]
  8. KPIs: For measuring success on sales-oriented emails, marketers consider the most important metrics to be conversion rates and click through rates. [16]

As the email marketing landscape evolves, trends such as data protection, niche content, and automation are shaping the way businesses approach their campaigns. It’s clear that consumers are becoming more conscious of privacy concerns, while marketers are exploring new ways to personalize content and drive engagement/sales.

What’s the takeaway from this data on email blasts?

Email blasts continue to be a powerful tool for businesses to connect with their audience, drive sales, and foster customer loyalty.

  • The statistics highlight the widespread adoption, high ROI, and effectiveness of email marketing, particularly when leveraging personalization, segmentation, and automation.
  • As consumers increasingly prefer email communication from brands, businesses must prioritize creating engaging and relevant email content.
  • Mobile optimization is also crucial, with a significant portion of emails being opened on mobile devices.

Overall, these statistics underscore the importance of incorporating email blasts into a comprehensive marketing strategy, as they offer a direct line of communication with customers and prospects, driving conversions and building lasting relationships.

It’s worth noting that while email blasts can be incredibly effective, they should be approached with care and consideration. Consumers are becoming more conscious of data privacy concerns, and businesses must strike a balance between personalization and respecting customer boundaries. The rise of automation and AI in email marketing presents both opportunities and challenges, as marketers must ensure that their campaigns remain authentic and relevant.

Looking ahead, it will be interesting to see how emerging trends, such as the focus on niche content and the impact of Apple’s Mail Privacy Protection, shape the email marketing landscape. Businesses that stay agile and adapt to these changes will be well-positioned to capitalize on the continued growth and potential of email blasts.

Sources:

  1. https://blog.hubspot.com/marketing/email-marketing-stats
  2. https://blog.hubspot.com/marketing/email-marketing-trends
  3. https://www.hubspot.com/marketing-statistics
  4. https://www.emarketer.com/insights/email-marketing-personalization-trends/
  5. https://www.emarketer.com/content/essential-role-of-email-b2b-marketing
  6. https://www.emarketer.com/content/how-b2b-marketers-take-advantage-of-ai-email-marketing
  7. https://www.emarketer.com/content/5-charts-enhance-your-email-marketing-strategy
  8. https://www.emarketer.com/content/email-conversion-rates-decline-use-of-email-automation-ramps-up
  9. https://www.campaignmonitor.com/blog/email-marketing/15-email-personalization-stats-might-surprise-you/
  10. https://www.sender.net/blog/lead-generation-statistics/
  11. https://www.campaignmonitor.com/resources/guides/guide-to-segmentation-for-the-evolving-marketer/
  12. https://www.hubspot.com/marketing-statistics
  13. https://www.emarketer.com/content/email-marketing-most-impactful-channel-b2b-marketers
  14. https://www.marketingprofs.com/articles/2023/49782/email-open-rate-vs-tactics-for-effective-email-marketing
  15. https://www.sender.net/blog/email-marketing-statistics/
  16. https://www.statista.com/topics/1446/e-mail-marketing/
  17. https://backlinko.com/email-marketing-stats
  18. https://coschedule.com/marketing-ideas/email-marketing-ideas
  19. https://www.campaignmonitor.com/blog/email-marketing/the-ideal-email-frequency/
  20. https://www.emarketer.com/insights/email-marketing-personalization-trends/
  21. https://www.getresponse.com/blog/8-advanced-email-marketing-techniques-cant-miss-2016
  22. https://www.retainful.com/blog/email-marketing-strategies