There’s no denying how engaging images boost shareability of content on social media – tapping into the visual cues that users take on every scroll.

Images stand out in busy feeds, capturing attention where plain text often fades into the background.

When deployed properly, the ROI is substantially greater than non-image content. The following companies saw major improvements in the infographic below:

• Oreo gained over 1 million Facebook followers within 100 days, after increasing visual image output on their page.
• Heineken saw a 30% sales growth, with 120,000 new followers after running a photo contest with their audience.
• Chegg ran an impressive meme-style campaign, which generated 13,000 post-engagement purchases from Twitter alone.