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Brag About Your Deal

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Results:

  • 32 social shares per video

  • Fans watched an average of 1.7 minutes of video and 6 videos per person

  • Videos achieved a 37% click-to-play rate with audiences

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How they did it:

Priceline.com is one of the nation’s most recognized Internet brands and a leading provider of travel services. Priceline.com gives leisure travelers multiple ways to save on their airline tickets, hotel rooms, rental cars, vacation packages and cruises. In addition to getting compelling published prices, travelers can take advantage of priceline.com’s famous Name Your Own Price® service, which can deliver the lowest prices available, or the recently added Express Deals, where travelers can take advantage of hotel discounts without bidding.

Priceline is well-known for its brilliantly produced broadcast video campaigns. But Priceline needed an extra element in their video marketing arsenal: usergenerated content, served through its Facebook page. Priceline needed a way for happy customers to tell other prospective consumers how they saved money with Priceline.

The ultimate goal? Greater brand awareness driven by Priceline’s most passionate fans and increased conversions through happy customers sharing their videos with friends and family.

 

 

Key Goals:

  • Implement a user-generated content (UGC) video content marketing program, to complement an already successful produced video campaign effort

  • Showcase tips from happy customers to drive brand awareness and engage the wider Priceline community

  • Leverage compelling word-of-mouth video content to generate increased conversions

  • Drive organic growth of fans with no incentives or contests

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