Beauty Smartie Casting Call
how they did it:
ARE YOU OUR ULTIMATE FAN?
Seventeen Magazine conducted a search for their next Beauty Smartie using StoryBox. Customers submitted 45-second videos showcasing their best makeup tips and advice.
Two semi-finalists were flown to New York for a photo shoot, and then competed on Twitter to receive the most retweets.
INFORMATIVE & CREATIVE VIDEO CONTENT
The Seventeen community came out in force, and created some of the most informative and creative content on the market for beauty products.