StoryBox &. Foursixty
Our fans tell us StoryBox saves them hours a week – and doubles their sales & traffic from social media. Naturally, we think you and StoryBox would make a great match!
If you’re curious to see how StoryBox really stacks up to Foursixty, read on!
How is StoryBox different from Foursixty?
Like Foursixty, StoryBox allows you to add Instagram photos to your website and make your Instagram feed shoppable. StoryBox, however, has several major differences from FourSixty.
multi-source content collection
Both Foursixty and StoryBox allow you to collect photos from your customers on Instagram using # to find photos. But what if your customers are sharing these photos on other social channels like Facebook, Twitter, Youtube, Pinterest and Tumblr?
Here’s where StoryBox is different.
StoryBox also makes it easy for your customers to participate however and wherever they would like. In addition to Instagram, StoryBox finds customer photos and videos for you on YouTube, Facebook, Twitter, Tumblr and Pinterest.
StoryBox allows your customers to submit photos and videos directly on your website. Many customers are not comfortable sharing their photos on social media - with StoryBox you can still allow these customers to participate. As a result, you get 10X more content with StoryBox.
And StoryBox includes video and text in addition to photos. Video helps with SEO and time on site, and is a powerful ways for your customers to showoff their creativity.
Digital rights management
When Foursixty adds Instagram photos to your website, they rely on your team to make sure you're getting the permission from your customers to use their photos.
StoryBox, on the other hand, automatically obtains the Digital Rights from your customers to use their photos. Digital Rights Management (DRM) is becoming one of the most important topics in marketing and, as the New York Times reported, many brands are finding themselves in hot water with both their customers and their lawyers when they fail to do so.
StoryBox automatically requests the rights to use each and everyone of these photos, and tracks the permission history for you. This keeps you complaint with each social networks requirements, and keeps you and your customers on solid ground.
(StoryBox also has comprehensive Help Docs and a super-friendly support team readily available if you run into any questions.)
In Foursixty, you can use events as part of your Google Analytics account, and see how Instagram photos are affecting your website performance.
With StoryBox, you can do this too... but we take it several steps further. Within your StoryBox dashboard you can see each Display Modules impact on traffic, referrals, sales, conversion rates, average order value and more. You can download data, filter data, and refine each metric.
For each photo you use on your website, you can see how many sales it is driving, to help you choose your best photos to display in newsletters, social channels, ads and more. You can even see who your biggest influencers are - which customers have the largest following and are getting the most likes with their content.
This gives you the insight to know how user generated content is helping your brand, and how StoryBox is adding value each and every day.
StoryBox also has a comprehensive contest suite, which helps clients better engage with their customers, as well as get more photos and videos from their community. Features like branded photo overlays, voting, trigger-based emails, and automated incentives all help you run a successful customer generated content contest.
Should I use Foursixty or StoryBox?
So now that you know how StoryBox is different from FourSixty, which tool is right for you? Should you use Foursixty or StoryBox to manage your social media?
Foursixty may be right for you if...
- You prefer to only post photos from Instagram
- You do not need to collect user permissions for displaying customer photos on your website
- You have time to integrate with Google Analytics and do not need advanced reporting
- You have a small team and do not need to be able to assign different tasks to different users
StoryBox may be right for you if...
- You want to collect customer photos from every social network
- You want to obtain permission and digital rights from your users
- You would like to collect photos & videos directly on your website
- You are interested in running contests or brand ambassador programs