50+ Video SEO Statistics for 2024 (Data & Research)

50+ Video SEO Statistics for 2024 (Data & Research)

Published On: May 26, 2024
video seo stats

Video SEO continues to be a pivotal focus across digital marketing in 2024 — expanding across several platforms and networks.

As video content dominates online consumption, understanding the latest statistics can help businesses optimize their video content for better search engine rankings and increased engagement.

Here are over 50 stats & pieces of data that highlight the importance and impact of video SEO in 2024.

Top Video SEO Statistics

1. Video content accounts for 82.5% of all internet traffic volume in 2023. [1]

2. YouTube is the second-largest search engine with over 2 billion users. [1]

3. Users watch over 5 billion videos on YouTube every day. [1]

4. Search results with videos drive 157% more organic traffic. [1]

5. 34.6% of external views on YouTube come from Google search. [2]

6. Videos on the first page of YouTube average 14 minutes and 50 seconds in length. [2]

7. 91% of businesses use video as part of their marketing strategy. [4]

8. 91% of marketers say video has helped them increase traffic. [4]

9. 90% of marketers report that video generates new leads. [4]

10. 87% of marketers note an increase in sales revenues due to video. [4]

The immense influence video content wields over internet traffic and search engine rankings cannot be ignored. With YouTube acting as a major search engine, businesses need to harness the power of video to stay competitive. The high engagement rates and direct impact on sales revenue indicate that a robust video strategy is no longer optional but essential.

video seo infographic

Ranking and Engagement Statistics

11. High-quality content and backlinks are the top two factors in Google’s search rankings. [1]

12. Videos with higher engagement (likes, comments, shares) rank better on YouTube. [2]

13. The #1 result on Google has 3.8x more backlinks than results in positions 2-10. [1]

14. Businesses with blogs get 97% more backlinks than those without. [1]

15. Long-form content (3,000+ words) receives 77.2% more backlinks than short-form content. [1]

16. Content over 3,000 words wins 3x more traffic than average-length content. [1]

17. 75% of users never go past the first page of search results. [1]

18. Featured snippets have the highest clickthrough rate (CTR) at 42.9%. [1]

Higher engagement directly translates to better rankings on YouTube, and by extension, Google. The significant role of backlinks also indicates that integrating video into broader content strategies, such as blogging, can amplify SEO efforts.

Mobile and Voice Search Statistics

19. 92.3% of users access the internet using a mobile phone. [1]

20. Google completed its mobile-first indexing initiative in 2023. [1]

21. There are currently 4.2 billion voice search assistants in use. [1]

22. More than 1 billion voice searches occur every month. [1]

23. 34% of US residents use voice search at least once a week. [1]

24. Mobile users are 3x more likely to use voice search. [1]

25. The average voice search result is 29 words long. [1]

26. 40.7% of voice search answers are pulled from featured snippets. [1]

The dominance of mobile internet usage and the growing prevalence of voice search emphasize the need for video content to be optimized for mobile devices and voice search compatibility. Short, concise videos that address common voice search queries can capture a significant share of this growing market.

Short-Form Video SEO Statistics

27. Short-form video is the number one format marketers are using in 2024. [3]

28. Short-form video has the highest ROI of any social media marketing strategy in 2024. [3]

29. 56% of marketers using TikTok will increase their investment next year. [3]

30. 25% of marketers plan to invest more in short-form video in 2024. [3]

31. 30% of marketers who aren’t currently using short-form videos plan to start in 2024. [3]

32. The optimal length for a marketing video is between one and three minutes. [3]

33. Short-form videos are considered to be under 60 seconds. [3]

Short-form videos are proving to be incredibly effective in 2024, offering the highest ROI among social media strategies. Platforms like TikTok are leading this trend, prompting marketers to increase their investments in short-form content. This format’s popularity is driven by its ability to quickly capture attention and convey messages concisely.

SEO Content Marketing and Video Usage

34. 69% of B2B marketers plan to invest in video content in 2024. [4]

35. 90% of marketers using short-form video will increase or maintain their investment in 2024. [4]

36. YouTube is the most widely used free video service across all generations. [4]

37. Adults in the U.S. spend an average of 3 hours and 23 minutes daily watching digital video content. [4]

38. 97% of marketers report that video helps customers understand their products better. [4]

39. 95% observe an uptick in brand awareness through video marketing. [4]

40. 91% note an increase in web traffic due to video content. [4]

41. 90% attribute lead generation successes to video content. [4]

42. 87% link video content to sales growth. [4]

43. 87% of marketers report that video has helped reduce their website’s bounce rate, [4]

44. Over half state that video content has been instrumental in reducing the volume of support queries. [4]

The SEO statistics here reinforce the critical role video content plays in enhancing customer understanding, brand awareness, and web traffic. The fact that video helps reduce support queries suggests that it not only engages customers but also educates them, leading to better product understanding and fewer customer service issues.

Additional Video Search Insights

45. 78% of people use social media as their primary way to find information on brands. [4]

46. Video content is the best-performing content marketing format. [4]

47. 73% of businesses use organic social media to promote their content. [4]

48. 91% of businesses have used video as a marketing tool in 2023. [4]

49. The number of devices connected to IP networks will be more than three times the global population by 2023. [5]

50. There will be 29.3 billion networked devices by 2023, up from 18.4 billion in 2018. [5]

51. 62% of global internet users used video-sharing websites and apps to search for information. [6]

52. In the United States, 95% of internet users aged 18-34 years used YouTube. [6]

We are now seeing SEO and social media merge together, with users searching for videos on platforms like Instagram and TikTok. These primary information sources highlight the importance of video content in brand discovery and engagement. As video continues to outperform other content formats, integrating it into social media strategies is crucial. The explosion of networked devices further amplifies the reach and impact of video content.

Key Trends and Takeaways

53. Generative AI, Google E-E-A-T, and automated tools are expected to be the top three disruptions in SEO performance in 2024. [1]

54. The global voice recognition market is expected to grow to nearly $50 billion by 2029. [1]

55. The average word count of pages ranking in voice search results is 2,312 words. [1]

Looking ahead, the integration of generative AI and automated tools into SEO strategies will be transformative. Understanding and leveraging these technologies will be essential for staying competitive. Additionally, the rapid growth of the voice recognition market underscores the need for businesses to optimize their video content for voice search, ensuring they capture this expanding audience.

Sources:

[1] https://aioseo.com/seo-statistics/

[2] https://backlinko.com/grow-youtube-channel

[3] https://blog.hubspot.com/marketing/short-form-video-trends

[4] https://www.forbes.com/advisor/business/software/content-marketing-statistics/

[5] https://www.cisco.com/c/en/us/solutions/collateral/executive-perspectives/annual-internet-report/white-paper-c11-741490.html

[6] https://www.statista.com/topics/1137/online-video/